gives ThougthWorks 73% improvement on global team collaboration


Samyuktha Shivakumar (Operations lead for Global Marketing, ThoughtWorks) and the Center of Excellence (CoE) relied heavily on email communication to manage requests for services, from automation specialists to designers, that would support regional marketing teams around the world. Managing the entire CoE workflow through email was inefficient, overwhelming, and time-consuming.


Now that the entire marketing department has shifted from email communication to collaborating in, the CoE operates at maximum efficiency to support multiple campaigns. Communication between teams happens in one organized place, and team leads have full visibility into all processes, making it easier for them to better plan ahead.



  • 73% improvement on global team collabortation.
  • 62% improvement in marketing assets and approvals.
  • 55% reduction in email communication.
  • 41% reduction in conference calls.